Theshoeshine's Weblog

Visitor Information-Moscone Convention Center Shoe Shine

www.theshoeshine.com — Tue, 19 Apr 2011 20:59:08 +0000

100 ideas to get you more leads at your next trade show/convention

www.theshoeshine.com — Fri, 25 Jun 2010 06:17:32 +0000

-not sure what this is but giving it a try ……………..

$12,298.81

100 Trade Show Lead Generation Ideas
After you read through the 100 ideas below, you will realize that our lead generation service, utilizing www.theshoeshine.com and putting shoe shine chairs in your booth with an attached automated Shiatsu back massage, actually practice most of these recommended techniques below.

We can also coach your sales people, what to say to effectively communicate information about your products to the attendees/potential new customers.

We also walk into the aisles and prospect the passing attendees, and if they qualify as a potential new customer, we move them into your booth and onto our step up shoe shine chairs. We have been using this successful lead generating technique for 14 years and 2009 was our busiest year to date.

So please visit our site www.theshoeshine.com and e-mail us at theshoeshine@yahoo.com or call Seamus McDonagh at (415) 240-7472

Please enjoy the very informative article below-

May 01, 2010 | Mike Thimmesch

100 Trade Show Lead Generation Ideas for most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue.

So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:

Get more trade show leads by how you select shows

1. Go to more trade shows outside your local region
2. Go to more trade shows, in your best vertical markets
3. Go to more trade shows, in foreign countries
4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show
5. Exhibit at trade shows where your buyers are
6. Track leads to determine and expand in the shows with the best ROI
7. Evolve show selection to match changes in company’s best vertical markets

Get more trade show leads with your exhibit design

8. Get a bigger booth
9. Get a booth space closer to the hub of traffic, or by a bigger competitor
10. Get a corner booth space
11. Back light your trade show display graphics
12. Design your exhibit to more boldly and clearly say why attendees will benefit from working with you
13. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
14. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
15. Put benefit statements on your trade show exhibit graphics
16. Replace your tired old display with a new trade show exhibit
17. Make your exhibit architecture more inviting to enter
18. Pick more exciting colors on your exhibit
19. Bring fewer products, such as only your most popular products, to minimize clutter
20. Get a taller exhibit
21. Add more lighting
22. Put messages on your flooring
23. Avoid an exhibit that looks like everyone else
24. Keep your booth neat and clean throughout the show
25. Move interesting equipment and technology to the outside of the booth
26. Use a theme that gets attention and memorably ties into your competitive advantage or offering
27. Match your exhibit message to your other marketing materials

Get more trade show leads with pre-show promotions
28. Send an inexpensive postcard offering a free gift in your trade show booth
29. Run a banner ad on the show website
30. Send a pre-show email blast to your clients and top prospects located close to the show location
31. Put stickers with booth location and show info on all outgoing mail
32. Email invitation to a pre-show microsite with targeted messages and offers
33. Have your sales people invite their prospects to visit your booth and set up meetings in advance
34. Send an email invitation to the show’s pre-registered attendee list for this year, and the registered attendee list from last year
35. Use social media to reach more attendees
36. Send half of something of value to attendees before the show, and promise to give the other half in your booth
37. Contact your industry press and tell them about the innovative new product you will be introducing at the show
38. Put your booth number on all your pre-show promotions: email, mail, ads, website
39. Design more creative and compelling pre-show promotions to cut through the mailbox clutter
40. Invite top prospects to lunch or dinner at the show
41. Send a pre-show promotion offering a more valuable gift in the booth, but not to the entire list, but only to the subset of show attendees that match your target audience
42. Send free tickets to the trade show to clients and best prospects
43. Post your trade show schedule on your website with a link to sign up for appointments
44. Ask the show for additional promotional opportunities

Get more trade show leads with at-show promotions and activities

45. Introduce a new product at the trade show
46. Add motion to your exhibit
47. Offer food, especially if it smells good, like baking cookies
48. Offer drinks to your booth visitors
49. Give your attendees something entertaining and fun to do
50. Do an engaging demo in your booth
51. Get your client to hold your product
52. Go beyond sight to appeal to attendees’ sense of smell, sound, taste, and touch
53. Add interactivity
54. Run presentations or video loops on large video monitors
55. Offer healthy food, not just candy
56. Put out a candy or chocolate dish to slow down attendees long enough to engage them
57. Offer in-booth massages
58. Give a free sample of your product
59. Give a free sample of a product made with your product
60. Hire a celebrity for your booth, where the celebrity is popular with your target audience at the show
61. Hire a celebrity lookalike for your booth, where the celebrity is popular with your target audience at the show
62. Giveaway something useful to your target audience
63. Hire a performer, such as a magician, to attract attention to your booth
64. Have a raffle, sweepstakes, money machine or a game
65. Hold a press conference if you have newsworthy news
66. Sponsor something highly visible at the show
67. Have a contest for attendees in your booth
68. Get signage in the show hall promoting your booth presence
69. Offer a show special or discount
70. Get someone from your company to be a speaker at the show
71. Give presentations or educational sessions in your booth
72. Do door drops that target only show attendees at their hotel rooms
73. Pay to include an invite or a gift in the official show bag each attendee gets
74. Put an ad in the show book
75. Brand your staffers with outfits or similar attire
76. Offer one really big prize (worth thousands of dollars) to get more attention

Get more trade show leads with better booth staffing

77. Bring more booth staffers
78. Bring booth staffers who actually want to be there
79. Hold a contest to reward the staffers who take the highest quantity of qualified leads
80. Leave your wallflowers at home
81. Train your booth staff how to work a trade show booth
82. Communicate to your staff the company’s goals and your expectations of them in the booth
83. Don’t use booth staffing as a training ground for brand-new employees
84. Ask visitors open-ended questions and listen to their answers
85. Get faster at recording each lead by not writing down every visitor’s name and address, but instead using a badge scanner
86. Have enough badge scanners to avoid lines with your booth staffers in busy times
87. Bring crowd gatherers (not booth babes)
88. Smile
89. Keep your booth staffers fresh by giving them regular breaks
90. Learn to more quickly disengage with unqualified attendees
91. Thoroughly train your booth staffers on the new products you are introducing at the show or just introduced recently
92. Make friends with your neighboring exhibitors, and refer attendees back and forth
93. Bring your top management to booth staff, and tell attendees they will be there
94. Get staffers out of the bowels of your booth and out to the edge of the aisle
95. Don’t sit down in your booth, unless you are talking with visitors
96. Don’t hide behind tables
97. Instead of giving away literature, offer to mail it to attendees, and get their contact info
98. Prepare your booth staffers with several good engaging questions
99. Arm your booth staffers with answers to common objections
100. Train your booth staffers to know your products and how they solve your clients’ problems

Which of these 100 ideas will you choose? Perhaps you are already doing several yourselves. Some can be combined to be used simultaneously. It’s a long list, and there’s no way anyone can do all 100. Some of them even contradict each other.

Yet as Bob Milam advises, while knowing a lot of tactics is useful, knowing which tactics to use and when to use them is even more useful. Determine your strategy first, then choose among these trade show tactics the most appropriate ones to support your strategy and generate more leads.

Also, while I’ve listed many tactics to get more leads, of course you need to also strive for getting higher quality leads. And if you can do both, go to the head of the class.

While 100 is a big list, it’s certainly not everything. Please share your own tips for generating more leads at trade shows in the comment box below.

What’s Working In Exhibiting White PaperWant to learn more ways to boost your trade show lead counts? Click here to get your free 32-page What’s Working In Trade Show Marketing White Paper to give you insights into proven methods for boosting your results and stretching your budget.

-shoe, shoes, shine, shines, convention, trade show, exhibit booth attraction, crowd gatherer, entertainment, laughs, fun, increased sales, #1 attraction at meetings, HDI Orlando, Florida, Avatier Corporation, Help Desk Information, HDI, American Association of Dermatologists, AAD, Miami, Florida, Trade Shows nationwide, Moscone Convention Center, San Francisco, California, 94104, (415) 974-4000

www.theshoeshine.com — Sat, 20 Mar 2010 17:06:59 +0000

The world’s first environmentally friendly shoe shine business. Theshoeshine.com have gone green and as of March 4th 2009 will be using environmentally friendly products to shine our customer’s shoes.

www.theshoeshine.com — Wed, 04 Mar 2009 09:38:24 +0000

Theshoeshine.com telephone (415) 240-7472 are the resident shoe shine concession at San Francisco’s premiere meeting/convention/trade show facility. Located at 747 Howard Street in downtown San Francisco-telephone (415) 974-4000. We have gone green and will be using environmentally friendly products to shine our customer’s shoes.
We can be hired as an exhibit booth attraction, offering free shoe shines to attendees. Our chairs are equipped with an automated Shiatsu back massage. This service is available nationwide and we can be seen in Avatier’s exhibit booth in Las Vegas at HDI 2009 at Mandalay Bay Hotel on April 6th-8th 2009.

Some information on those “organic” labels and others

www.theshoeshine.com — Sun, 17 Aug 2008 18:14:56 +0000

Huddler’s Green Home

Meat and poultry labels demystified

By Huddler’s Green Home Community Posted Tue Jul 29, 2008 3:55am PDT

Huddler’s tight-knit community of eco-minded consumers share their knowledge about sustainable products and services ranging from electric cars to organic toothpaste. Click here to participate.

Today, our food is riddled with labels claiming this and that. But what do all these terms mean? Which labels are valid? Which should you care about? Well, here you go…food labels, demystified.

The guick guide

Unfortunately, the U.S. government does not require third-party verification for any label except “organic.”

“Organic” means a lot of great things—but unfortunately it doesn’t really tell us much about how the animals were treated.
If you care about humane animal treatment, your best bet is to go with “Certified Humane” or “Free Farmed” products. Both certify producers along pretty stringent animal welfare guidelines.
Be aware that “no chemicals added” has no legal meaning. Zero.
“Fresh,” “natural,” and “no additives” do have legal meanings–but those meanings aren’t necessarily the same as the ones we use in everyday life!

The nitty gritty

“Organic” (also “certified organic“)

To put “organic” on a product, farmers must receive certification from a third-party organic certifier who has been approved by the USDA. Certifiers follow standards created by the USDA to verify that animals were raised on a diet of 100% organic feed (none of which was animal byproducts); that no growth hormones were administered; that the animals were raised without the use of (most) fertilizers, antibiotics, genetic engineering, irradiation, sewage sludge, or artificial ingredients.
Theoretically, animals must also have been raised with continuous access to the outside, although there have been numerous complaints that certifiers are more lax about applying this requirement than the others. Complaints have centered on the treatment of dairy animals and poultry, where there is more industry pressure to have indoor raising areas.
This label is third-party verified. Yay!

“No antibiotics administered” (or “raised without antibiotics”)

This label means that the animal was not given antibiotics as part of its regular diet, and that it was not administered antibiotics for specific therapeutic reasons.
About 70% of the antibiotics in this country are fed to healthy animals. This promotes animal growth and prevents disease, although it significantly raises the resistance to antibiotics. Strains of salmonella, e.coli and campylobacter are all now resistant to significant numbers of antibiotics, because of this practice. It is not clear how much of the antibiotics fed to animals remain in the meat, although many people prefer to avoid even small quantities of unneeded antibiotics.
There is some concern that farmers may refuse to treat infected animals with antibiotics, so that they can use this label. Any animal treated with antibiotics—even if treated for an acute infection—may not be labeled “no antibiotics administered.”
There is no third-party verification of this label—you just have to trust the company making the claim.

“No chemicals added“

This term is not defined by the USDA, and it is not third-party verified. The problem is that almost everything is technically a “chemical.” So essentially, this means whatever the company wants it to mean.
There is no third-party verification of this label—in fact, it pretty much means nothing.

“No additives“

The USDA defines a food additive as any of 2,800 listed substances used to provide a “technical effect” in food. This includes coloring, preservatives and flavorings (including sugar, corn syrup, and salt).
The animals may have been fed antibiotics and/or hormones, and the label makes no claims about whether they were treated humanely.
There is no third-party verification of this label. You just have to trust the company.

“Free range“ (also “cage free“)

USDA regulations let producers put this on products made from poultry that have been “allowed access to the outside.” What does that mean? It means that the animal had to have the option of being outside (i.e., there had to be an open door to some outdoor area), for some amount of time (even just minutes), during some part of the day or night.
“Free range” does not mean “organic.” Free range products may contain antibiotics or hormones.
There is no third-party verification of this label, so you just have to trust the company making the claim.

“Grass-fed” (also “pasture-raised”)

Cattle fed on 100% grass have higher levels of vitamins A and E, more omega 3 fatty acids, and lower levels of saturated fat—but it’s less clear just how much grass cattle have to eat before these benefits accrue. For now, producers can put “grass-fed” on their products even if the animals were fed only partly grass, so it’s worth looking for the “100% grass fed” label if that’s important to you. (The USDA has issued a proposed standard for meat that will require “grass-fed” to mean “100% grass-fed,” but those standards won’t apply to milk or poultry.)
Grass-fed animals are not necessarily pasture-raised (that is, they could be kept inside and fed grass, although this is not particularly common–imagine feeding huge quantities of grass to hundreds of cows inside a big warehouse, and you can probably imagine why). Nor does “grass-fed” mean that the animals were treated humanely. Grass-fed animals may still have been fed antibiotics and hormones, even if it says 100% grass-fed, because these are not considered “food” products.
This label is not third-party verified, so you just have to trust the company making the claim.

“Certified Humane” and “Free Farmed“

These are both trademarked stamps, created by third-party companies—Humane Farm Animal Care (Certified Humane) and the American Humane Association (Free Farmed). The companies set their own standards about what they mean.
Both require that livestock have access to sufficient, clean food and water; proper protection from weather; adequate space to move around; and that their environment is generally not dangerous to their health. Animals must be cared for by “humane-trained” handlers.
These labels are administered by Certified Humane and American Humane Association. Both have very strict verification procedures.
These labels are good signals that the animals have been treated humanely. Humane treatment of animals usually requires fewer antibiotics, and cleaner raising environments. There is also some evidence that stressed animals (especially pigs) release stress hormones that can affect humans.
Despite these probable health benefits, these products are not necessarily organic, and producers are allowed to use hormones and antibiotics.
This label is third-party verified. Yay!

“Fresh“

“Fresh” has a legal meaning: the food must never have reached temperatures below 26 degrees Fahrenheit—the freezing temperature of most muscle tissue (ew). This standard comes from the USDA regulations.
This label has nothing to do with how an animal was raised, or what it ate.
This label is not third-party verified, so you just have to trust the company making the claim.

“Natural“

“Natural” has a legal meaning too: it means that the product contains no “artificial” colors, preservatives, or ingredients. That’s it.
This label has nothing to do with how an animal was raised, or what it ate. The animal may have been exposed to pesticides, given hormones and/or large quantities of antibiotics.
This label is not third-party verified, so you just have to trust the company making the claim.

Yes we attract attendees to exhibit booths at conventions and trade shows by offering free shoeshines with an automated back massage but it’s not all we do and not all we’ve done…..more on dealing with scars and scar tissue-read on….

www.theshoeshine.com — Wed, 30 Apr 2008 00:34:10 +0000

I was a boxer for 20 years. The highlights were winning the New York Golden Gloves in the heavyweight division and punching three times world heavyweight champion Evander Holyfield in the face in a title fight-see photograph. I received stitches numerous times and have practically no scars. I noticed that after the stitches were taken out, scar tissue would form under the skin causes little lumps on each side of the cut. I used an electric hand held massage device to break up the scar tissue and puss would come out through the skin. Another thing that was pointed out to me recently by my friend Amelia Kennedy was that if I applied sunscreen to the cut area it would also help the newly forming skin from getting sun and since the newer skin is of a different quality, it would prevent highlighting the scar even more. Just a couple of things that may help someone with the terror of dealing with scars. Responses are welcome.
Thanks,
Seamus

The above technique to deal with scars has not been scientifically tested or validated, it is my experience.

SAN FRANCISCO’S MOSCONE CENTER SHOE SHINE

www.theshoeshine.com — Thu, 24 Apr 2008 08:21:49 +0000

Please see our website at www.theshoeshine.com

or email us at: theshoeshine@yahoo.com

or call (415) 240-7472

Thank you,

Seamus

Theshoeshine.com are the exclusive shoe shine concession at Moscone Convention Center. The service also features an attached automated back massage. We are located at 747 Howard Street, San Francisco, California, 94104 USA

www.theshoeshine.com — Fri, 18 Apr 2008 21:34:56 +0000

Day 1

Moscone Convention Center Shoe Shine, Mosconeshoeshine.com aka Theshoeshine.com will travel to your next business trade show, convention anywhere in the world and provide you with custom built shoe shine chairs with an attached chair back massage as an attraction to draw attendees into your exhibit booth. We’ll learn the sales pitch, moving otherwise passing strangers into your exhibit booth out of the aisles. Then send them off with with a smile. What the hell it’s something new! Moscone Convention Center is located at 747 Howard Street, San Francisco, California 94104 which is between 3rd and 4th streets. Howard street is one block south of Mission Street. Our business # (415) 292-6937, mobile (415) 240-747. I read that having addresses and telephone numbers printed in your posting will have your URL list higher when someone does a search for a shoe shine service in San Francisco.
Please visit our web site at www.theshoeshine.com As mentiomed, our service includes the much loved automated Shiatsu back massage. We will travel to any event, meeting, party or opening anywhere in the world.

Thank you for reading this blog.

Sincerely,

Seamus